The Spanish Soccer Federation (RFEF) is negotiating an extension of its partnership with Adidas, which is currently set to run through 2030. Discussions have begun, with both parties optimistic about finalizing an agreement, though it may take some time. The existing relationship between the RFEF and Adidas stretches back to 1991, when the German sportswear giant first partnered with the reigning world champion.
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Given Spain's recent successes, including victories at multiple international levels, Adidas recognizes the need for a contract that reflects the RFEF's elevated status. The men’s national team recently emerged as European champions, and the women’s team, alongside youth teams, has also garnered significant achievements, including a Nations League win and an under-20 World Cup title.
Negotiations are expected to intensify this week, with the aim of having a new agreement in place by early 2027. This contract is anticipated to acknowledge the accomplishments of Spain's national teams and the overall prestige of Spanish soccer. Adidas views Spain as a flagship national team, joining Argentina in that status, especially as other major teams, such as Germany and France, are shifting away from Adidas branding.
Currently, the RFEF's contract with Adidas is valued at approximately €20 million ($23 million) per year, with additional bonuses for sporting achievements. This figure is likely to increase with the new contract. Previous agreements were renewed in 2015 and again in 2025, extending the partnership despite past tensions over sponsorship decisions by the RFEF.
Adidas prioritizes its partnership with the RFEF, amidst competition from other brands looking to break into the top tier of Spanish soccer sponsorship. However, the longstanding relationship indicates that both parties are inclined to continue their collaboration for the foreseeable future.