Baseline Vision Partners with ATP Challenger Tour for Real-Time Data Solutions

Baseline Vision, a tennis technology company, has entered a four-year agreement with Tennis Data Innovations (TDI) to provide real-time data solutions at select ATP Challenger Tour events. The financial details of the deal have not been disclosed.

Michael Chojnacki, co-founder and CEO of Baseline Vision, stated that the partnership has been in development since May, although it is only now being announced publicly. Baseline Vision employs lightweight, AI-driven cameras and software for match statistics and line calling. For the ATP, their focus will be on delivering real-time and low-latency data feeds that track player and ball movement during Challenger Tour matches. This data will enhance broadcast graphics, ATP's TennisIQ analytics platform, and sports betting services through their betting data provider, Sportradar.

TDI, a joint venture of the ATP and ATP Media, is responsible for managing data assets for the ATP Tour. Chojnacki noted that Baseline's technology offers the scalability and flexibility required for the Challenger Tour, which will include over 250 events this year. Baseline Vision aims to provide services at more than 60 of these events.

“They need scale, they need flexibility, they need an installation that can be quickly done and with a low footprint,” explained Chojnacki. He emphasized that accuracy in statistics and ball tracking is a critical element of their offering.

Founded in Tel Aviv two and a half years ago, Baseline Vision splits its business evenly between consumer sales and enterprise clients like the ATP and various tennis organizations. Their consumer product consists of a camera unit that attaches to the net post and can be set up in under 30 seconds. In enterprise settings, two cameras are generally employed for enhanced accuracy.

Chojnacki conveyed that Baseline Vision aims to serve a wide range of levels, including the Challenger Tour, national tournaments, and college competitions, rather than competing with high-end vendors like Hawk-Eye. “We don’t have intentions to compete on the Grand Slams or ATP Masters 1000 market,” he said, emphasizing their commitment to being standalone, easy to install, affordable, and providing real-time data.