The All England Lawn Tennis Club (AELTC) is not worried about potential disruptions from influencers at Wimbledon, according to Sonia Twigg of the London Telegraph. AELTC interim CEO Richard Atkinson stated that their "military-trained security would like 'nothing more than to sort them out.'"
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This discussion comes in the wake of issues at the recent U.S. Open, where social media personalities caused disruptions by disregarding traditional tennis etiquette to create content. Atkinson commented on the stark contrast between the crowds at Wimbledon and the U.S. Open, saying, "If you’ve ever been to the US Open, it’s very New York City, right? It is mad, it is noisy... It’s dead easy for someone who just bought a ticket to show up there with ring lights and start broadcasting literally in the middle of the match.”
He emphasized that such behavior would be swiftly addressed at Wimbledon, suggesting that a "Royal Marine Commando" would intervene. The club enforces strict regulations, banning items such as ring lights and not planning to grant accreditation to influencers or content creators. However, some influencers are invited by AELTC partner brands, resulting in a significant amount of social media content from the event that often focuses on aspects other than the match itself. Atkinson acknowledged the evolution of media, stating, "We are not a world of just newspapers and television anymore... but it’s just really important that you deal with it in a Wimbledon way" (London Telegraph, 10/8).