Zheng Qinwen's sponsors have ramped up their support following her impressive leap to world No. 52 in the tennis rankings after her strong performance at the US Open. Her successful run included victories over several competitors before losing to eventual champion Elena Rybakina in the quarter-finals. In response to her achievements, sponsors launched new marketing campaigns that emphasize their early confidence in her abilities.
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Among those expressing their support, Turkish Airlines' official Chinese account congratulated Zheng with a message: “It is easier to fly against the wind. Next stop, fly higher, Queen Wen!” Meanwhile, Nike's Chinese campaign highlighted her determination, stating: “You believed in yourself back when you had no world ranking. How could current ups and downs shake you now?”