Tennis Australia is increasing its investment in China, its largest international market, by expanding partnerships with local companies and enhancing its collaboration with the China Open. As part of these efforts, Tennis Australia has launched the 1 Point Slam exhibition match in China for the first time.
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This announcement came during the Australian Open's 2027 China launch event in Beijing, where Tennis Australia revealed an expanded strategic partnership with the China Open, focusing on tournament operations, talent development, and commercial collaboration. Roddy Campbell, director of partnerships and international business at Tennis Australia, emphasized that China has been a significant focus for the organization for an extended period.