The National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) have introduced a responsible gaming campaign in collaboration with the National Council on Problem Gambling (NCPG). Set to launch during the 2026-27 NBA season, the initiative aims to educate fans, especially young adults, about the risks associated with sports betting and prediction markets.
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The campaign will feature an advertisement running across NBA and WNBA-owned platforms, as well as partner channels. It highlights the financial and emotional risks tied to sports betting and prediction activities, emphasizing that these should be treated strictly as entertainment, not as income-generating ventures.
Scott Kaufman-Ross, NBA Head of Media Distribution and Partnerships, stated that it is essential for fans to understand the changing landscape of sports engagement and the associated risks. He encouraged informed decision-making among fans.
Colie Edison, WNBA Chief Growth Officer, echoed this sentiment, stressing the campaign’s goal of providing practical guidance on recognizing financial risks and seeking support when necessary.
Derek Longmeier, President of the NCPG Board of Directors, remarked that increasing awareness is critical in preventing gambling-related harm. He expressed pride in supporting the campaign that highlights the potential risks of sports betting while providing educational resources.
The initiative builds on the NBA’s ongoing responsible gaming education efforts with NCPG and expands its reach to WNBA audiences. Further details regarding the campaign's creative elements and launch timing will be disclosed later. Fans can access responsible gaming resources at ResponsiblePlay.org or contact the National Problem Gambling Helpline at 1-800-MY-RESET for confidential support.