Veritone has entered into a multi-year content licensing agreement with ATP Media, the broadcast production and distribution division of the ATP Tour. This agreement allows for the licensing of ATP’s collection of match highlights, player features, and archival footage across North America.
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As part of this deal, Veritone will provide various services including content archiving, cloud hosting, AI processing, and licensing support for ATP Media content. The company’s AI-powered Digital Media Hub will facilitate metadata tagging, search functionalities, and e-commerce capabilities, enabling licensing buyers to easily search for, request, and transact content with integrated rights management.
Alan Bruno, Head of Business Development at ATP Media, noted that every tennis season adds significant moments that resonate well beyond the games. By collaborating with Veritone, ATP Media aims to broaden access to its archive for brands, media outlets, content creators, and video licensees in North America.
Craig Caruso, Vice President of Sports Media and Commercial Partnerships at Veritone, highlighted the importance of preserving memorable sports moments beyond their initial broadcast, expressing excitement about the partnership with ATP Media during a time when the sport is experiencing growth in commercial, entertainment, and editorial sectors.