Rolex serves as the official timekeeper for all four Grand Slam events, showcasing its commitment to tennis by partnering with elite players like Carlos Alcaraz and Coco Gauff. The Swiss luxury watchmaker is synonymous with significant athletic achievements and supports prestigious competitions across various sports, including equestrianism, motorsport, and golf.
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Coco Gauff, one of tennis's leading stars, claimed her first Grand Slam title at the 2023 US Open. Rolex's involvement in tennis has a rich history, dating back to 1978 when it began its association with The Championships at Wimbledon. Since then, it has expanded its role to include the Australian Open, Roland-Garros, and the US Open.