The Australian Open is enhancing its global growth strategy with a significant focus on China. The tournament has launched its 2027 campaign in Beijing, aiming to connect with fans through localized digital content, live events, retail initiatives, and Chinese cultural ambassadors. Roddy Campbell, Tennis Australia's Director of Partnerships and International Business, shared with CGTN's Lincoln Humphries that this long-term investment is yielding results, with China emerging as one of the tournament's largest international markets.