WIMBLEDON, June 22, 2026 - The All England Lawn Tennis Club and IBM (NYSE: IBM) have announced new AI-driven enhancements for The Championships, Wimbledon, set to take place in 2026. These capabilities will be integrated into the fully revamped Wimbledon app and wimbledon.com, aiming to deliver a seamless and personalized experience for tennis fans worldwide. This collaboration seeks to engage the next generation of fans while also transforming operational aspects.
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A key feature, the Key Moments tool, builds upon the existing Likelihood to Win feature, which assesses players' chances of victory using comprehensive AI analysis of statistics, expert insights, and match dynamics. Key Moments will offer detailed explanations of pivotal plays that influence match outcomes.
This tool will be implemented for both gentlemen’s and ladies’ singles matches, providing fans with greater clarity on match dynamics and AI reasoning behind momentum shifts.
Additionally, an upgraded Match Chat AI assistant will serve as an interactive companion, allowing fans to inquire about match progress using natural language. It delivers instant responses, enriched with photos and videos for contextual reference, through a broader array of live data and historical performance analysis. Developed on IBM's watsonx Orchestrate, Match Chat is tailored to Wimbledon's editorial style and tennis terminology.
The renewed digital platform is underpinned by significant improvements in Wimbledon's data architecture. This modernization, informed by user engagement data, ensures streamlined navigation and personalized experiences across the site. A major achievement includes the successful migration of over 15,000 digital assets into this new framework.
IBM Bob, an AI development tool, facilitated the creation of a knowledge graph to connect content relationships and streamline AI-driven workflows, significantly accelerating the mapping process.
Usama Al-Qassab, Marketing and Commercial Director at the All England Club, emphasized the club’s commitment to enhancing the guest experience for both on-site and remote attendees. He noted that the partnership with IBM is crucial for delivering innovative fan engagements.
Jonathan Adashek, Senior Vice President of Marketing and Communications at IBM, highlighted the partnership's evolution beyond mere statistics, showcasing how the new features and modernization efforts exemplify the power of AI in enhancing fan interaction and improving operational efficiency.
Since their collaboration began over 35 years ago, IBM and the All England Club have progressively enhanced accessibility and engagement for The Championships, including a reported 16% year-on-year increase in digital engagement in 2025.
The Championships will be held from Monday, June 29, to Sunday, July 12, 2026, with fans able to explore these new features through the IBM Slamtracker available on the Wimbledon app and on wimbledon.com.