The WTA has announced a multi-year partnership with FAGE, an international dairy company, making it the title partner of the WTA Finals and the Official Yogurt Partner of the WTA. This partnership will commence in Indian Wells, California, in 2026 and continue in Charlotte, North Carolina, from 2027 to 2029.

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FAGE, a brand known for its historical roots and craftsmanship, endorses women's tennis and supports the ongoing momentum of the WTA. As the title sponsor of the WTA’s premier event, FAGE will enhance its brand visibility through broadcasting, venue presence, product sampling, and fan engagement activities.

Starting in 2027, FAGE and the WTA plan to expand their collaboration beyond the event week to increase year-round marketing and fan engagement opportunities. The partnership reflects FAGE's dedication to promoting healthy living, aligning with the commitment to excellence exemplified by top women tennis players. FAGE highlights the importance of nutrition in bolstering strength, endurance, and recovery, emphasizing the connection between balanced nutrition and athletic performance.

Valerie Camillo, WTA Chair, stated that their goal is for the WTA Finals to become the Super Bowl of women’s sports. She views FAGE's commitment as a strong endorsement of this vision and the future opportunities for women's tennis. Marina Storti, CEO of WTA Ventures, expressed excitement about partnering with a globally recognized brand that promotes active lifestyles.

FAGE Chief Commercial Officer Jeffrey Scipione noted that this partnership marks a significant milestone in FAGE's commitment to tennis, aligning with the exceptional achievements of the world’s top players while engaging new generations of fans.

This partnership reinforces the WTA's goal of positioning the WTA Finals as the leading championship in women's sports, providing a premier platform for athletes and an exceptional experience for fans. The FAGE WTA Finals Indian Wells will take place from November 8 to November 15, 2026, featuring top singles players and doubles teams vying for one of the most prestigious titles in women's tennis. The event will transition to Charlotte in 2027, marking a significant chapter in the global women’s sports calendar.

The deal was facilitated by the U.S. Rights Sales group at THE·TEAM and SPORTFIVE, a global sports marketing agency.