Heritage sportswear and fashion brand Fred Perry has been appointed as the ‘Global Apparel Partner’ for the Davis Cup, a prominent tennis competition. This multi-year partnership will see Fred Perry become the official outfitter for men’s team tennis, starting with uniforms for ball kids and officials during the Final 8 in 2026, and for all Qualifier ties from 2027 onward.
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The partnership coincides with Fred Perry's 75th anniversary in 2027, which will be marked by a year-long celebration called ‘Fred Perry Retold.’ Richard Gilmore, managing director of Fred Perry, stated that the values of the Davis Cup—heritage, national pride, and tennis style—align with the brand's iconic position in the sport. He noted that this partnership offers a chance to share Fred Perry's story and engage both new and existing fans.
Ross Hutchins, CEO of World Tennis, highlighted the significance of Fred Perry's legacy in the Davis Cup, expressing that collaborating with the brand founded by the former tennis star is a fitting tribute to his contributions to the competition.