Record Attendance and Engagement at FIBA Women's Basketball World Cup 2026

MIES (Switzerland) - The FIBA Women's Basketball World Cup 2026 held in Berlin, Germany, marked a historic milestone, achieving unprecedented levels across various metrics and signaling significant growth in women's basketball globally.

The tournament attracted a record-breaking 236,015 fans, making it the most attended Women’s World Cup in the modern era, surpassing the previous record of 145,519 spectators from 2022. The average attendance stood at 6,556 per game, which is also a record, despite this edition featuring 36 games compared to the 38 held in Sydney.

Broadcast viewership also reached new heights. In the United States, TNT reported that the group-stage game between the USA and Italy garnered an average of 1.3 million viewers, the highest for a women’s basketball game on the network. The final had an average audience of 1.2 million, peaking at 1.5 million despite competing with the NFL season and the US Open tennis final. Overall, the tournament accumulated 12.3 million viewers across TNT’s platforms, including digital channels.

In France, the final match between France and the USA attracted a peak audience of 1.84 million, while in Spain, the Semi-Final matchup drew nearly 1.3 million viewers on TVE. In the host country, ProSieben had each of its broadcasts for Germany’s Semi-Final and the Third-Place game surpass a million viewers.

China's CCTV-5 reported the highest live audience, with an average of 14.1 million viewers tuning in for China's group-phase game against Czechia.

The social media presence of the FIBA Women’s Basketball World Cup also thrived, amassing over 3.3 billion impressions, up 175% from 2022. Engagement levels surged nearly fourfold, reaching 60 million, and video views increased by 195% to 1.4 billion. The event's Instagram account grew to 222,000 followers, with a notable 50% female audience.

Website traffic for the tournament’s official site tripled from 2022, with sessions hitting 4.9 million and page views exceeding 20 million, a sevenfold increase. There was also a dramatic rise in editorial page views, surpassing 1.85 million, indicating that visitors consumed more content than ever.

The FIBA Women's Basketball World Cup 2026 exemplified both record attendance and engagement, reinforcing the growing global popularity of women's basketball.