In this week’s edition of The Dealmaking 3, "The Sports Professor" Rick Horrow reports on several key partnerships in the sports industry. DoorDash, Inc. (Nasdaq: DASH) announced a collaboration with the Australian Open, set to begin in 2027. This partnership will integrate venue branding with food delivery services at the Golden Hour Bar.
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Meanwhile, AEG is incorporating Fundamental's AI technology into its operations with LA Galaxy, enhancing enterprise AI adoption and sponsorship rights at L.A. LIVE. Additionally, the NFL has teamed up with AWS to launch a Big Data Bowl, utilizing game tracking data to analyze which pre-draft traits correlate with future athletic performance.