The Australian Open will showcase its on and off-court style at Melbourne Fashion Week for the first time. The AO Edit, presented in partnership with New Balance and styled by Jade Leung, will provide a preview of styles for the 2027 tournament. This runway event will feature the premium lifestyle collection, including the new ballkid uniforms by BOSS.
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The runway will highlight various pieces, from signature AO blue performance wear to stylish courtside outfits and on-court uniforms for officials and ballkids. This initiative aims to establish the Australian Open as a major cultural platform, integrating world-class tennis with global fashion and beauty brands at Melbourne Park.
BOSS, recognized for its sharp tailoring and modern aesthetic, will serve as the Official Lifestyle Outfitter. Approximately 4,000 staff, officials, and ballkids will wear BOSS designs, presenting a cohesive and contemporary look during the event.
Amanda Del Prete, Director of Product and Customer Experience, remarked that the Australian Open has transformed into a significant cultural event, blending sport with creativity, fashion, and entertainment beyond the tennis court.
Continuing its partnership, MECCA will return for AO 2027, offering a fresh array of beauty products and services, including limited edition collectibles and a custom-built space for visitors. MECCA COSMETICA remains the Official SPF, promoting its sunscreen through a precinct-wide sampling initiative.
The inaugural AO runway show during Melbourne Fashion Week is scheduled for 24 October at City Square in the CBD, celebrating the evolution of sports fashion and its influence on contemporary culture. Del Prete noted that this collaboration underscores Melbourne's dual reputation in sport and fashion.
The Australian Open's iconic player walk-on experience will also evolve, showcasing athlete personal style and expression. As it transforms into a global sports and entertainment hub, AO 2027 will provide fans with more ways to enjoy a blend of tennis, fashion, beauty, and culture. Tickets for AO 2027 are now available through Ticketmaster.