As the 2026-27 NBA season approaches, anticipation is building around several players whose performances could significantly impact their teams. With media day recently concluded, here are seven players to keep an eye on as the season unfolds.

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Jaylen Brown of the Philadelphia 76ers is at the center of attention. Following his trade from the Boston Celtics, which many deemed controversial, Brown joins a new superteam that includes stars LeBron James and Joel Embiid. Known for his explosive talent and flaws, Brown averaged a career-high 28.7 points per game last season but also led the league in turnovers. How he adapts to a more collaborative role alongside established players will be crucial this season.

Alex Sarr of the Washington Wizards is another pivotal player. As a highly-touted prospect, Sarr, the No. 2 pick in 2024, has yet to realize his full potential. After a somewhat disappointing sophomore season marked by injuries, Sarr will need to improve his efficiency and adapt alongside incoming star Trae Young. The presence of Young could enhance Sarr's offensive game, but he faces challenges adjusting to new roles and lineups.

For the Boston Celtics, Paul George will be an intriguing addition. Tasked with filling the gap left by Brown, George's ability to perform efficiently in a secondary role will be vital. Although not as durable or aggressive as Brown, George possesses an excellent skill set well suited for the Celtics' system. His experience and off-ball capabilities could contribute significantly to Boston's title aspirations.

Scottie Barnes of the Toronto Raptors is another player drawing interest. Barnes showcased growth in the playoffs against the Cavaliers, where he demonstrated his versatility by contributing in various roles. If he maintains this upward trajectory, he could form a formidable partnership with the Raptors’ key players.

Christian Braun of the Denver Nuggets aims to bounce back after an injury-plagued season. His previous performance suggested a promising trajectory, making him an essential figure in the Nuggets' success. If he can expand his role, Denver may exceed expectations.

Brandon Miller of the Charlotte Hornets faces new challenges now that LaMelo Ball is out. His scoring ability will be tested without Ball’s playmaking, as he transitions to a more demanding offensive role. Miller's performance could determine the Hornets' competitiveness this season.

Lastly, Reed Sheppard of the Houston Rockets could emerge as a significant wild card. Despite skepticism about his potential following a poor playoff showing, Sheppard holds the potential to become a key contributor. If he can leverage his shooting ability effectively, he might turn the tide for the Rockets.

Each of these players presents a unique storyline as the season opens, with the potential to impact their teams dramatically.