STUFF, the Orlando Magic's mascot, has been awarded the 2026 NBA Mascot of the Year at the annual NBA Mascot Conference. This marks the third time STUFF has received this honor, having previously won in 2016 and 2017. He is also recognized as the first mascot to win the award consecutively.
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The announcement was made on social media by the Orlando Magic, expressing congratulations for STUFF's achievement. His impressive performances and comedic antics have made a significant impact in the sports community, showcasing his skills during the 2025-26 season. STUFF's achievements include winning the 2025-26 Digital Content Award with his popular “Play the Song” moments and the 2025-26 Video of the Year Award with his “Choices Nope – Yep” segment. This recent accolade positions him as a unique figure in the league, being the only mascot this season to claim multiple awards.
The NBA Mascot Awards, which began in 2005, allow mascots to collaborate and innovate, sharing new ideas for game day entertainment. As STUFF enters his 38th season, he remains one of the most beloved mascots in professional sports. Since his debut in 1989, he has been a fixture in American pop culture, known for his lively performances.
Over the years, STUFF has participated in numerous high-profile events, including a marriage proposal to supermodel Kate Upton that gained widespread media attention. He also challenged Hashtag, the mascot from “The Tonight Show with Jimmy Fallon,” to a dance-off, which ended in a tie. STUFF's spectacular backflip dunk from a 16-foot ladder even earned him a spot in ESPN’s Top Ten Plays. Fans can follow STUFF on social media platforms such as X, Instagram (@STUFFMagic), and YouTube (@STUFFtheMagicMascot).