Gerry Cardinale Advocates for Innovation in Serie A, Compares It to Hollywood

Cardinale believes that both Hollywood and Italian football share significant potential that requires urgent innovation. He stated, "Serie A used to be the Premier League," highlighting how complacency can hinder progress. His company, RedBird, was pivotal in Skydance's takeover of Warner Bros Discovery, creating a major media entity alongside Paramount-Warner and the Ellisons.

With an investment of approximately $6 billion, RedBird could leverage synergies with AC Milan, including potentially bidding for Serie A broadcasting rights both nationally and internationally. In a recent interview with Il Sole 24 Ore, Cardinale expressed uncertainty about future media rights strategies but praised DAZN's performance, emphasizing that many priorities must be addressed first.

Cardinale remarked on the need for Serie A to enhance its global appeal, stating that complacency leads to a decline in competitiveness. He drew parallels to Hollywood, which lost its dominance when new technologies, such as streaming, emerged.

Cardinale emphasized the necessity of improving Serie A's marketability for both distributors and international viewers. He noted a cultural hesitancy towards change in Italy and asserted that Italian football must innovate urgently. He aims to play a significant role in fostering this transformation within the league.