On October 19, 2026, Nine Perth hosted a lunch at The Mark in the State Buildings, inviting local media agencies and client partners to showcase commercial opportunities for the 2027 Festival of Summer and the Australian Open. The event highlighted how Nine’s cross-platform ecosystem is positioned to provide significant advantages for Western Australian advertisers during January.
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Guests participated in a panel discussion featuring Alicia Molik, an Australian tennis icon and presenter at 9News Perth Weekend Sport. Molik shared insights into the cultural significance and competitive nature of the Australian Open, often referred to as the “Happy Slam.”
The presentation focused on performance metrics specific to Western Australia, revealing that Nine attracted 1.35 million viewers in the state, a 4% increase from the previous year. In the key demographic of 25-54 years, the viewership rose by 5%, reaching 532,000. Nationally, the Australian Open ecosystem engaged 14.3 million viewers, coupled with a cross-platform social media reach of 37.8 million, fueled by digital engagement from Nine’s various platforms like WAtoday, The Sydney Morning Herald, and Wide World of Sports.
Clive Bingwa, Managing Director of Nine Perth, emphasized the tournament's appeal to local marketers looking to establish a strong presence at the start of 2027. "The Australian Open is the ultimate launchpad for brands," Bingwa stated, referencing research from Gemba that shows cross-channel sponsorships significantly enhance campaign effectiveness. He noted that Nine’s integrated approach across different media channels offers WA advertisers a unique opportunity to maximize visibility.