Coco Gauff, a prominent figure in American tennis, is reported to earn $35.5 million annually, reflecting her exceptional on-court performances and an array of commercial partnerships. The 19-year-old athlete has built a robust business portfolio that includes competitive winnings, endorsement deals, and strategic investments, positioning her as a significant player in women’s sports.
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In 2023, Gauff earned a total of $35.5 million, with approximately $7.5 million from tournament winnings and around $28 million from endorsements and brand collaborations. Her victory at the 2023 US Open and the 2025 French Open significantly boosted her profile, enhancing her marketability and potential earnings. Endorsements provide substantial income opportunities outside the tennis calendar, enabling athletes like Gauff to capitalize on their public exposure.
Gauff’s endorsement portfolio features partnerships with high-profile brands across various sectors, including New Balance, which supplies her with on-court apparel and her signature footwear lines, the Coco CG1 and CG2. Other notable sponsors include Mercedes-Benz, Rolex, Chase, Bose, UPS, Baker Tilly, Barilla, and L’Oréal, each contributing to her appeal in diverse markets from automotive to fashion.
The breadth of these sponsorships allows Gauff to lessen her reliance on prize money and expand her reach into different consumer audiences. Although the financial terms of these endorsements remain undisclosed, her reported off-court earnings underscore their significance in her overall income.
Beyond endorsements, Gauff is actively developing her business interests. Her enterprise initiatives, along with a reported relationship with talent agency WME, aim to create a comprehensive commercial platform that encompasses brand partnerships and media projects. This structured approach is expected to promote long-term growth and manage her investments effectively.
Gauff also holds an investment stake in Unrivaled, a women’s three-on-three basketball league, reflecting her commitment to supporting the growth of women’s sports. While specific financial details regarding this investment are not publicly available, it aligns with her broader strategy to enhance her commercial presence beyond tennis.
Additionally, Gauff's foray into media includes her role as a co-executive producer for a Tennis Channel documentary, broadening her narrative beyond just athletic performance. This venture into media aims to influence the portrayal of tennis and its athletes, enriching her brand further.
As Gauff continues to achieve on the court, her business endeavors are expected to grow. The synergy between her sports performance and commercial activities not only boosts her negotiating power with brands but also paves the way for future success in various business sectors. Overall, Gauff’s reported $35.5 million in earnings exemplifies her ability to transform athletic success into a widespread commercial enterprise, underscoring her position as a leading figure in sports and business.