Lacoste kicked off Paris Fashion Week on Sunday, October 4th, with its Spring-Summer 2027 runway show, held on the Philippe-Chatrier center court at Stade Roland-Garros, home of the French Open. Unlike the usual light layer of red brick dust, the court was transformed with large mounds of fresh clay.
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The brand enhanced the iconic tennis venue by spreading significant amounts of red clay across the court, creating a distinct environment for the show. The clay piles extended beyond the court's edges, reaching the seating areas where attendees were gathered.
Guests received custom invitations adorned with visuals of a white polo, a paintbrush, and the signature red clay, along with the tagline “No whites required” for the collection.
Lacoste’s Spring-Summer 2027 Collection showcased innovative takes on the brand's classic sportswear. Creative director Pelagia Kolotouros named it Dress Code: No White Required, reflecting a bold and colorful departure from traditional styles. The classic tennis polo was reimagined into a skintight design featuring mesh ventilation and reinforced fabric.
Many designs incorporated hues echoing the clay venue, with models carrying burnt-orange accessories, including a range of bags marked “Clay Court / Lacoste.” Some pieces appeared to have been playfully dipped or tossed in ochre clay.
The collection also included items inspired by the iconic yellow-green of tennis balls, with one model showcasing a striking neon yellow-green dress, highlighted by a prominent white zipper.
Among the notable attendees in the front row were 23-time Grand Slam champion Venus Williams, who wore a royal blue dress and coat from the collection, paired with burnt orange sunglasses. Former ATP No. 3 Grigor Dimitrov also attended, wearing a burnt orange dress shirt with red suit pants and a matching jacket, alongside a host of celebrities celebrating Lacoste’s latest collection.