NBA Preseason Sneaker Power Rankings for 2026-27 Season

10. LeBron James

LeBron James, wearing the Nike LeBron 23, debuted the upcoming Nike LeBron 24 model in August. However, Nike has yet to officially reveal the release date. Last year featured a vast release with 23 colorways highlighting James’s career, but many of these designs fell flat and faced markdowns of up to 44%. While James is still a prominent figure, his influence is waning in the sneaker industry.

9. LaMelo Ball

LaMelo Ball of the Minnesota Timberwolves has transitioned to playing for a contender, which could enhance his sneaker line. His sixth signature shoe, the PUMA MB.06 "Shooting Star," launched this summer, with a limited-edition release in Puerto Rico. Critics note a lack of innovation in his designs, yet Ball continues to connect with younger fans, and his move to Minnesota is expected to elevate his sneaker status further.

8. Jalen Brunson

New York Knicks guard Jalen Brunson is recognized as a major influencer despite not having a signature shoe. Nike has dubbed him the torchbearer for Kobe Bryant’s sneaker line, placing the weight of its legacy on his shoulders. Brunson has repeatedly demonstrated his ability to rise to the occasion.

7. Kevin Durant

Kevin Durant, who promotes the Nike KD line, has remained low-key in his endorsement efforts. This past offseason featured a humorous Drake ad for the Nike KD 19, but Durant’s engagement in the sneaker narrative has diminished. Nevertheless, the KD line maintains its appeal among basketball players.

6. Shai Gilgeous-Alexander

Oklahoma City Thunder guard Shai Gilgeous-Alexander left Converse for Nike in July, a move aimed at revitalizing his footwear presence after the Converse SHAI 001 had a lengthy run. A fresh start with Nike might bolster his sneaker credentials as he looks to restore excitement surrounding his shoes.

5. Donovan Mitchell

Cleveland Cavaliers guard Donovan Mitchell recently extended his contract with adidas, which includes at least two more signature sneakers. Achieving a 10th signature shoe marks a notable milestone for Mitchell, and maintaining this momentum will be critical moving forward.

4. James Harden

James Harden, another adidas athlete, has teased his 11th signature sneaker after achieving significant fashion-forward success with previous models. While Harden missed a promotional trip to China this summer, his style and performance continue to set him apart in the sneaker market.

3. Stephen Curry

Golden State Warriors point guard Stephen Curry secured a groundbreaking 10-year deal with Li-Ning, marking a pivotal moment in sneaker free agency. This partnership aims to enhance his global presence and offers Li-Ning a stronger foothold in the North American market, even if it’s not centered on hyped sneaker releases.

2. Ja Morant

Portland Trail Blazers guard Ja Morant enters a fresh phase with the new Nike Ja 4, following the success of the Ja 3. Despite performance critiques, the shoe's engaging design and collaborations have cemented its place as a significant contender in the basketball market.

1. Anthony Edwards

Minnesota Timberwolves guard Anthony Edwards stands out as the face of adidas Hoops with the release of the adidas Anthony Edwards 3. His unique marketing strategies combined with strong performance make him a formidable force in sneaker culture, making it likely he will retain his top ranking unless challenged.

Additional Notes:

Tyrese Maxey debuted the New Balance Maxey V1 last week, while Tyrese Haliburton showcased his second signature PUMA shoe at NBA Media Day. Victor Wembanyama also secured a Nike sneaker deal, but his long-term potential remains uncertain. The sneaker landscape continues to evolve as deals expire and players seek new partnerships.