On October 9, 2026, to mark International Day of the Girl, Serena Williams was honored with a Barbie doll replicating her iconic look from the 2005 Australian Open. The 23-time Grand Slam singles champion joins Team Barbie, inspiring young girls to dream big and believe in their potential.
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The doll features Williams' green and white outfit from her memorable title run, including a cutout top with mesh detailing, a white skirt, tennis shoes, socks, a sweatband, a racquet, and a tennis ball. Williams expressed her joy, stating, "I want every girl who plays with this doll to see possibility -- not just in me, but in herself. She can dream big, work hard, change direction, break barriers, and become anything she chooses. That’s what makes having my own Barbie so meaningful to me."
Williams noted that Mattel accurately captured her hairstyle from two decades ago, emphasizing the importance of representation. Earlier this year, she was included in the "Barbie Dream Team" to honor her work as an entrepreneur, and she previously had another doll made in her likeness in the early 2000s.
Nathan Baynard, vice president and head of Barbie at Mattel, stated, "Barbie is proud to honor Serena Williams. She embodies the message that girls can aspire to be anything. By honoring her with a Barbie Signature doll, we’re celebrating a barrier-breaking icon whose legacy empowers fans everywhere to dream big and embrace their own potential."