Iowa Athletics and Learfield’s Hawkeye Sports Properties have announced a multi-year partnership with Corda Credit Union, designating the financial services provider as the Presenting Sponsor of Hawkeye Women’s Basketball. Matt Henderson, Deputy Director of Athletics, expressed gratitude for Corda's commitment, stating that the partnership will enhance the fan experience while supporting the esteemed women’s basketball program.
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As part of the agreement, Corda will have prominent visibility, including video board features prior to each home game. The credit union will also serve as the game sponsor for a home game each year, with branding displayed on the south railing and throughout the concourses at Carver-Hawkeye Arena.
In addition to in-arena promotions, Corda will feature in digital broadcasts of women’s basketball, including commercials and billboards for coaches shows and live broadcasts on game days. Paula O’Rourke, President & CEO of Corda Credit Union, emphasized the opportunity to connect with communities in Iowa while supporting student-athletes.
Gabe Aguirre, Vice President & General Manager of Hawkeye Sports Properties, praised Corda's local focus and commitment to the program, anticipating a successful partnership that unites even more community members.
Corda Credit Union, founded in 1935, is a not-for-profit financial cooperative with five locations across Cedar Rapids, Marion, and North Liberty, and plans to open a new Coralville branch in 2027. It serves over 27,000 members across 22 counties in Iowa.
Iowa Athletics manages 22 NCAA teams, with a history of success including 29 national championships and 138 Big Ten titles. The organization focuses on academic achievement and community engagement among its student-athletes.
Learfield is recognized as a leading media and technology company in college athletics, providing a range of services to enhance fan engagement and support athletic programs.