FC Barcelona will showcase the word 'GOLF' on their shirts during the upcoming El Clasico match against Real Madrid on Sunday, October 25. This sponsorship marks a collaboration between the football club, the music streaming service Spotify, and artist Tyler, The Creator, who is known for his GOLF WANG brand.
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The GOLF WANG logo will also be displayed on the Barcelona women’s team shirts the week prior, on Saturday, October 21. This initiative is part of a creative approach by Spotify, which is transferring full design control to Tyler for this particular campaign.
The matchwear will be featured in a limited edition collection that includes tracksuits, bomber jackets, t-shirts, and match scarves. Additionally, Spotify is hosting a music event in Barcelona the day before the match.
In conjunction with the shirt release, 1,899 'matchday quality' shirts will be made available for sale, alongside 22 shirts signed by both the men's and women's teams, and 11 others signed by Tyler.
This collaboration continues the trend of integrating music and sports, with Barcelona’s commercial chief Marc Soler emphasizing the initiative's role in connecting with global audiences. To date, Barcelona has had a range of prominent artists featured on their shirts as part of their sponsorship with Spotify, which began in 2022.