Okko Sport, a subscription OTT platform in Russia owned by Rambler&Co, has secured broadcasting rights to the ATP men’s tennis tour. The agreement will allow Okko to air select tournaments through the remainder of the 2026 season, as well as the full 2027, 2028, and 2029 seasons. The deal commences this week at the ATP tournament in Shanghai, China.
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Included in the agreement are key events like the Paris Masters in early November and the 2026 ATP Finals, scheduled for late November in Turin. The deal encompasses all ATP 250, ATP 500, and ATP 1000 tournaments. Okko is also expected to provide additional programming, including feature shows, shoulder programming, highlights, and interviews surrounding live event coverage.
This marks the first partnership between a Russian network and the ATP since early 2022, when Russia's status as a pariah in international sports intensified following its invasion of Ukraine. Notable Russian players currently on the ATP Tour include Daniil Medvedev, ranked No. 5, and Andrey Rublev, who is ranked No. 23. Okko has indicated a focus on these players and other Russians in its broadcast content.
In other news, Okko recently renewed its rights to the EuroLeague, covering the 2026-27, 2027-28, and 2028-29 seasons, along with the second-tier EuroCup. Meanwhile, ATP Media announced a multi-year content licensing agreement with the US-based AI company Veritone to enhance its archival and content distribution capabilities for North America.